What Is a Brand Profit Audit? A Guide for CPG Brands
The short answer
A Brand Profit Audit shows where your marketing makes money, where it loses money and what to fix first. It looks at your margins, each channel's real return and your next launch, then ends with a short, ranked list of fixes.
What the audit covers
- Unit economics. Margin per order and per unit, after discounts, shipping and fees.
- Channel profit. What each channel returns after ad spend and costs, not just in sales.
- Launch plan. Positioning, offer and creative for your next product.
- Demand engine. Paid ads, creators, email and how your brand shows up in AI search and shopping answers.
- Measurement. Whether your reports show profit, or only clicks and revenue.
Who it is for
- Founders preparing a first launch who want to spend the budget once.
- Marketing leads at established brands who need to raise profit or launch a new product.
- Teams whose sales are growing while profit is not.
What you get
A plain summary of where money is made and lost, the three to five fixes worth doing first, and what we would build next. You keep it whether or not you work with us after.
How to prepare
- Your product costs and prices.
- Read access to your ad accounts and store analytics.
- Your last few months of sales by channel.
- Your next launch, if you have one.
Why start with an audit
Most brands that hire an agency first find out later that the problem was margin, offer or measurement, not ads. An audit answers that before you commit to a retainer. Read what CPG marketing agencies cost to compare.
Common questions
What is a brand profit audit?
A review of a brand's margins, channels and launch plans that shows where marketing makes and loses money, and what to fix first.
Is the Push & Pull audit free?
No. It is paid, and we share pricing on a short call first.
Do I have to hire you after the audit?
No. You keep the findings either way.
Want marketing that pays for itself? Start with a Brand Profit Audit.
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