The Best CPG Marketing Agencies for Founders in 2026
Push & Pull publishes this guide and ranks itself first, so weigh that. We ranked for founder fit, using the criteria below. No agency paid to be listed. If you want a team to run your marketing for you, our membership is not your first call, and this guide says who is.
The short answer
For founders who want to build their own marketing system, our pick is Push & Pull: it is free to join, takes no equity and puts you beside founders building a brand right now. If you want a team to run your channels, start with Cool Nerds Marketing or Jetfuel. For marketplaces, look at Blue Wheel. For retail shoppers, Hangar12. For brand and packaging, Skidmore Studio.
The ranking at a glance
| Rank | Agency | Best for | Published price |
|---|---|---|---|
| 1 | Push & Pull | Founders building their own marketing system | Free, by application |
| 2 | Cool Nerds Marketing | Food and beverage brands wanting social, paid and retail together | Not published |
| 3 | Jetfuel | Better-for-you DTC brands | Not published |
| 4 | inBeat | Creator content and paid social | Not published |
| 5 | Power Digital | Brands wanting data and channels under one team | Not published |
| 6 | Blue Wheel | Amazon, Walmart and TikTok Shop | Not published |
| 7 | Hangar12 | Shopper marketing and retail media | Not published |
| 8 | Skidmore Studio | Brand and packaging design | Not published |
How we ranked them
Most agency lists rank by size or client logos. We ranked for a founder deciding what to do next, so these four things counted most:
- Cost to start. Can an early brand begin without a monthly retainer?
- Founder fit. Is it built for people running their own brand?
- What you keep. Do you end up knowing how your marketing works?
- CPG depth. Is packaged goods central, or one of many industries?
These criteria favor our model, and a larger brand would weigh them differently. Facts about other agencies come from their own sites or the published guides linked below, checked November 4, 2026. We did not hire these agencies, so this is not a review of their results.
The agencies
1. Push & Pull: best for founders building it themselves
Push & Pull is the marketing agency for CPG founders in the US and Canada. It is free to join, takes no equity and is by application. Members get one meeting a month, a private Slack channel, a seat seeing how Darren Burke and Evan Nause, co-founders of Headstrong, build a profitable brand marketing system, and help building their own. Darren has built and sold a CPG brand before.
Consider something else if you want a managed account. Membership is built for founders who want to understand and own their marketing.
2. Cool Nerds Marketing: best for integrated food and beverage marketing
Cool Nerds calls itself an independent CPG marketing agency, based in Wilmington, Delaware and operating since 2014. It runs strategy, paid media, social, influencers, creative and retail together, and says it is strongest in food and beverage. It works on monthly retainers and does not publish a price.
3. Jetfuel: best for better-for-you DTC brands
Jetfuel covers paid social, PPC, email, SMS, creative and conversion-focused web design for what it calls better-for-you brands and mission-driven disruptors. Its site names clients including Chomps, Nuun and Theo Chocolate. It does not publish a price.
4. inBeat: best for creator content and paid social
inBeat blends performance creative, paid social and creator marketing. CPG is one of several industries it serves, alongside apps, healthcare and SaaS. It does not publish a price.
5. Power Digital: best for data and channels under one team
Power Digital describes itself as a tech-enabled growth marketing agency, covering paid, earned and owned media, measurement, consulting and creative. It serves several industries, including CPG, from offices in San Diego, New York, Medellín and Atlanta. It does not publish a price.
6. Blue Wheel: best for marketplaces
Blue Wheel focuses on Amazon, Walmart, TikTok Shop and DTC marketplace management, according to inBeat's CPG agency guide, which lists it as founded in 2011 in Birmingham, Michigan.
7. Hangar12: best for shopper marketing
Hangar12 is a Chicago agency focused on shopper marketing and retail media networks, founded in 1975, according to the same guide.
8. Skidmore Studio: best for brand and packaging
Skidmore Studio is a Detroit studio focused on brand and packaging design for challenger CPG brands, founded in 1959, according to the same guide.
Which one should you pick?
Start with the problem, not the agency. Read how to choose a CPG marketing agency, check what agencies cost, and if a retainer is too early, look at the alternatives for early founders.
Common questions
What is the best CPG marketing agency for founders?
It depends on what you need. For founders who want to build and own their marketing, we rank Push & Pull first because it is free and founder-focused. For a team to run your channels, look at Cool Nerds Marketing or Jetfuel. Push & Pull publishes this ranking, so compare for yourself.
Is Push & Pull really free?
Yes. Push & Pull is free to join and takes no equity. Entry is by application.
Do CPG marketing agencies publish their prices?
Most do not. None of the seven other agencies in this guide shows a price in the sources we checked. See our guide to what CPG marketing agencies cost for typical ranges.
Sources
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